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Providence: Fresh Starts Full Plates Gala https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1570065459689-LEG8Y0VEFFANQAK9U5O6/IMG_0702-2.jpg events - Providence: Fresh Starts Full Plates Gala https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1570065405092-6FXR2V3R282MAGNZ01D8/IMG_0676.jpg events https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1546134463219-77TTID4O46Y2TN3PKJVI/IMG_2845.jpg events - Sneaker Ball '18 - Charlotte, NC Pairing black tie attire with your favorite sneakers while giving back to your community. + See More https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1570065412276-P17J8L6Q1JBNENG4JH0W/IMG_0690.jpg events https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1570065453845-6KX6A3AS6KDZFN9A9NFE/IMG_0700.jpg events https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1570065456334-NVQBLCGN3O721VFMSU5H/IMG_0701.jpg events https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1570065709415-AA7PF33L8HK01ASCO7F6/-8871489746868752171_IMG_0639.jpg events - 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Whitney Daniel I'm a marketing and creative strategist based in Washington, DC. For ten years I've led campaigns and built brands for clients ranging from Easterns Automotive Group and Whole30 to local political races and small business launches, combining strategy, social, content, and live experiences into one cohesive story. See Recent Work https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1546131923192-BJ8ZITOMKVZ0DFJEZPA1/IMG_1398.jpg Services - How Can I Help You... Marketing & Campaign Strategy Social Media Strategy & Content Creation Brand Development & Creative Direction Event Production Photography & Videography Campaign Analytics & Reporting https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1546132372329-3IT3UP8QYH0TMHH6H0AZ/103C9757-2.jpg Services https://www.whitneydaniel.com/work daily 0.75 2026-05-05 https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1547067493257-DJMJXQ57U70WJ0QQXN1D/DSC_5680.jpg Work https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1546136322697-063GCO20H5PE9ACC7QZ4/IMG_9974.jpg Work https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1546145838519-AOEYIF0FKV7BL0P92NVY/103C9833-2.jpg Work Sneaker Ball ‘18 is a fundraising opportunity that supports non-profit Experiment in Self Reliance (ESR). Hosted in Winston Salem and in at Foothills Brewing Company. We were able to collect over 220 pairs of new and/or gently used shoes for over 50 families that ESR serves. https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/57e23a3d-1ff7-419b-9571-121161058806/shirts.png Work https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1568398979404-HIG37BMHX699NAVSP8E0/Snapseed+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1602601791467-74VY2QV1526O38GN4WXI/-7661165607948280565_IMG_2740.jpg Work - WHOLE30 FRIENDS & FAMILY + PRODUCT LAUNCH PARTNERSHIPS Art Direction | Photography Overview Partnered with Whole30 on the promotional launch of Whole30 Friends & Family and the rollout of BB’s MCT Oil Powder and Collagen Protein. I led creative direction and photography for the campaigns, producing visuals for web, social, and print that reflected Whole30’s focus on authenticity, connection, and real-food simplicity. The Work Developed and executed visual concepts that showcased the warmth and community behind the Friends & Family cookbook while highlighting the functionality and lifestyle appeal of BB’s wellness products. Styled and photographed imagery for Whole30’s digital platforms and partner marketing channels, ensuring each piece aligned with the brand’s clean, approachable aesthetic. Role Highlights • Creative concept development and art direction • Photography and styling for social, web, and print assets • Collaboration with the Whole30 team and partner brands on visual storytelling • Photo editing, curation, and delivery for campaign use Impact • Delivered cohesive imagery used across Whole30 and partner brand platforms • Strengthened brand storytelling through lifestyle-driven visuals that balanced community and product focus • Helped increase engagement and visibility across Whole30’s digital and social channels during launch periods https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1632935504203-B6HANPRIXNPOF6PCVA50/IMG_6186.JPG Work - CHOOSE LOVE CAPSULE COLLECTION WITH HOLLEY MURCHISON Art Direction | Photography Overview Collaborated with Holley Murchison on the launch visuals for the Choose Love capsule collection. Led creative direction and photography that reflected the collection’s message of joy, identity, and connection. The Work Conceptualized and executed the campaign’s visual narrative from shoot planning to final edits. Captured authentic, candid imagery that emphasized unity and self-expression, creating assets used across the collection’s social media, website, and marketing materials. Role Highlights • Creative concept development and art direction • Photography and styling for digital and print use • Collaboration with Holley Murchison on campaign storytelling Impact • Delivered expressive visuals that embodied the spirit of the Choose Love brand • Strengthened campaign storytelling through intentional imagery and direction https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1757625755981-JFUECHCAZRCGRBJS9YG5/_JAS0593.jpg Work - Brand Evolution & Campaign Leadership Creative Direction | Art Direction | Brand Identity | Marketing Campaigns & Events Overview As Creative Lead for Easterns Automotive Group, I shaped the brand identity and storytelling across all dealerships under Easterns Holdings, including Nissan of White Marsh, Hyundai of Dundalk, and General Collision Centers. I built a unified visual system connecting digital, print, and broadcast campaigns to the culture of the DMV, blending community engagement, creativity, and car culture into one cohesive brand language. Role Highlights • Defined and directed visual identity across digital, print, and broadcast channels • Led a multidisciplinary creative team of designers, videographers, and content producers • Shaped campaign concepts, photoshoots, and short-form video direction • Oversaw commercial production and art direction from storyboard to final edit • Designed key visual assets for social, web, and in-store environments • Guided brand tone and visuals for community activations and partnerships • Partnered with executives to ensure consistent brand expression across all dealerships https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1778006782333-N9F4B6HQ6EO8CIXN1FQL/IMG_3018.jpg Work - Event Production & Campaign Direction Event Production | Brand Partnership | Music & Culture | Community Activation | Budget Management Overview I produced and managed the Easterns x Junkyard Band concert from concept to execution, celebrating both the launch of Easterns' new Go-Go jingle and the 50th anniversary of Go-Go music, the genre named DC's official sound in 2020. The campaign rolled out across weeks of in-store radio activations on WPGC 95.5 with DJ Flexx, and culminated in a live concert at an Easterns location that drew 700+ RSVPs, 400 attendees, food trucks, partner brand activations, and a live broadcast back to the full DMV listening audience. https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1546135226739-NQ1TQM9NAX9YIPNE3X38/IMG_2845.jpg Work - Event Production & Community Fundraising Overview I produced and managed Sneaker Ball '18 Charlotte from concept through execution, a black-tie fundraiser pairing formal attire with sneakers in support of Experiment in Self Reliance (ESR), a Charlotte nonprofit that supports families on the path to economic stability. Hosted at the Harvey B. Gantt Center for African-American Arts + Culture, the event combined sneaker culture, live performances, brand activations, and a shoe drive that turned each attendee's RSVP into direct community impact. https://www.whitneydaniel.com/product-photography daily 0.75 2023-09-26 https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1565378538672-TNN25P3SMKJXLXLMVFZ6/-6219414192718686869_IMG_1075.jpg Product Photography https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1565378538672-TNN25P3SMKJXLXLMVFZ6/-6219414192718686869_IMG_1075.jpg Product Photography https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1565365872902-6E0K9QZKJSD8DX7091RJ/-638997392919626465_IMG_1034.jpg Product Photography https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1565365876652-FSHIOWFJH805PD5WUBB0/-6007830619652362212_IMG_0974.jpg Product Photography 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Morbi eget sapien sed risus suscipit cursus. Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis. Nulla a scelerisque turpis, in gravida enim. Pellentesque sagittis faucibus elit, nec lobortis augue fringilla sed. Donec aliquam, mi in varius interdum, ante metus facilisis urna, in faucibus erat ex nec lectus. Cras tempus tincidunt purus, eu vehicula ante. Duis cursus vestibulum lorem. https://static1.squarespace.com/static/5c2817f20dbda35550b8770c/t/651328a03366982ab2d4be34/1547168101116/ Case Studies https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1757625755981-JFUECHCAZRCGRBJS9YG5/_JAS0593.jpg Case Studies - Easterns Automotive Group Lead designer for graphics across online campaigns, social media, and in-store signage for one of the DMV’s largest automotive retailers. Delivered creative assets for seasonal promotions, community initiatives, service campaigns, and dealership events, ensuring consistent brand presence across all platforms. My work directly supported sales, boosted digital engagement, and strengthened Easterns’ reputation as a customer-first brand. Involvement: Campaign Graphics (Digital + Print) Dealership Signage Design Social Media Creative Direction https://www.whitneydaniel.com/new-index-1 daily 0.75 2025-10-24 https://www.whitneydaniel.com/new-project daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1757625755981-JFUECHCAZRCGRBJS9YG5/_JAS0593.jpg Easterns - Easterns Automotive Group Lead designer for graphics across online campaigns, social media, and in-store signage for one of the DMV’s largest automotive retailers. Delivered creative assets for seasonal promotions, community initiatives, service campaigns, and dealership events, ensuring consistent brand presence across all platforms. My work directly supported sales, boosted digital engagement, and strengthened Easterns’ reputation as a customer-first brand. Involvement: Campaign Graphics (Digital + Print) Dealership Signage Design Social Media Creative Direction https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1757625755981-JFUECHCAZRCGRBJS9YG5/_JAS0593.jpg Easterns - Easterns Automotive Group Lead designer for graphics across online campaigns, social media, and in-store signage for one of the DMV’s largest automotive retailers. Delivered creative assets for seasonal promotions, community initiatives, service campaigns, and dealership events, ensuring consistent brand presence across all platforms. My work directly supported sales, boosted digital engagement, and strengthened Easterns’ reputation as a customer-first brand. Involvement: Campaign Graphics (Digital + Print) Dealership Signage Design Social Media Creative Direction https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1741214145800-KVTV80M8BB5AGOO3C4S3/4.png Easterns https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1695756332246-BCXTH3UJ3FOJGRVSNQE9/IMG_8511.jpg Easterns https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1695756332246-GFJILCJ2X8UJW9WR81SR/IMG_8437.jpg Easterns https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1695756066212-FECJBNMAGX6H71J2I8Y6/IMG_8084.jpg Easterns https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1695754353783-WQIV4RE3NGACK2DGY9O2/easterns+terry+mclaurin+2023-52.jpeg Easterns https://images.squarespace-cdn.com/content/v1/5c2817f20dbda35550b8770c/1695754353783-WQIV4RE3NGACK2DGY9O2/image-asset.jpeg Easterns - Easterns All-Star Team - Any Car, Any Way, For Everyone! https://www.whitneydaniel.com/home-1 daily 1.0 2026-05-05 https://www.whitneydaniel.com/links daily 0.75 2020-07-26 https://www.whitneydaniel.com/photography daily 0.75 2020-11-03 https://www.whitneydaniel.com/contact daily 0.75 2026-05-05 https://www.whitneydaniel.com/faq daily 0.75 2019-07-02